To coincide with Fashion Week, Finland’s largest department store, Stockmann, has opened a new floor that doesn’t discriminate by gender. The unisex shopping area, called “One Way,” is located on the 1.5th floor, located between the men’s and woman’s shopping levels. It features wares from brands that have created collections with unisex styles, or goods that work across genders. The “One Way” concept, conceived out of TBWA/Helsinki, embraces the idea that there’s only a single way in style--one’s own.